According to a study carried out by the company 44 percent of users left their old devices unused at home. Only 3 percent of the respondents recycled their phones and 50% were unaware that their devices could be reused.

The Integrated Nokia Kiosk – Or just INK – has been designed to make the process as simple as possible for the customers, who only have to follow instructions from the screen. 

In an interview with ZDNet Asia Nellie Abdullah (Nokia Malaysia’s environmental coordinator) said:

 “The survey revealed that one of the main reasons why so few people recycle their mobile phones is because they simply don’t know that it is possible to do so.”

“In fact, up to 80 percent of any Nokia device is recyclable. Materials such as cobalt, nickel, copper, iron, aluminium, plastics, and even gold can be recovered. It can be reused to help make new products such as steel and other metal products, plastic cones, and in the case of precious metals like gold, into jewellery.”

As an extra incentive Nokia have announced that they will plant a tree for every phone recycled. Users who recycle their phones can monitor the growth of their trees, as Nokia will provide the coordinates of the tree planted and instructions on how to view the tree via Google Earth.

Written by
michael thomsen